The decisive factor is the quality, design, brand and packaging of the product, then only its reasonable price. The Japanese are very demanding when it comes to the quality and design of the goods offered. The quality of the product alone is not enough, it must also be accompanied by quality packaging, detailed instructions for use, etc. In the past, the Japanese were literally obsessed with foreign branded goods. In the current economic downturn, non-branded but reasonably priced quality goods from various parts of the world are selling well. Thus, the establishment of discount stores with low prices is on the rise. In general, it is still true that the price of a product is not the deciding factor; what is most important is its quality and design. Anyone who wants to sell in Japan must adapt their products to Japanese tastes.